Effective date: 6 July 2026
Seed and Bread Pte. Ltd. (“we,” “us,” “our”) operates this website (seedandbread.com.sg). This policy explains what personal data we collect from visitors and clients, why we collect it, and how we handle it, in line with Singapore’s Personal Data Protection Act 2012 (PDPA).
What we collect
Contact details you provide, such as your name, email address, and any message content, when you use our contact form or email us directly.
Enquiry or booking details you share when discussing coaching, consultancy, or training services with us.
Technical and usage data collected automatically through analytics tools (for example, pages visited, general location by country, and browser type), used to understand how visitors use the site.
We do not knowingly collect payment card details, national identification numbers, or other sensitive data through this website.
Why we collect it
We use personal data only for the purpose for which it was given: to respond to enquiries, to deliver coaching, consultancy, or training services you have engaged us for, and to improve this website. We do not use your data for any other purpose without asking you first.
How we use and share it
We do not sell your personal data. We may share it with service providers who help us run this website or deliver our services (for example, our website host or email provider), on terms that require them to protect it. We may also disclose data if required by law or to protect our legal rights.
Cookies and analytics
This site uses analytics tools (such as MonsterInsights/Google Analytics) that place cookies in your browser to help us understand visitor trends in aggregate. You can control or delete cookies through your browser settings; doing so should not prevent you from browsing this site, though some features may work less smoothly.
How long we keep it
We keep personal data only as long as needed for the purpose it was collected, or as required by law, after which we delete or anonymise it.
Marketing messages
We will only contact you for marketing purposes if you have opted in, and you may withdraw that consent at any time by emailing us. We do not send unsolicited marketing messages to Singapore telephone numbers registered with the Do Not Call Registry.
Your rights
Subject to the PDPA, you may ask us to: (a) tell you what personal data we hold about you, (b) correct inaccurate data, or (c) withdraw your consent to our use of it. To do so, email admin@seedandbread.com.sg. We will respond within a reasonable time. Withdrawing consent may affect our ability to continue providing a service you have engaged us for.
Data security
We use reasonable technical and administrative measures to protect personal data against unauthorised access, loss, or misuse.
Data Protection Officer
Our Data Protection Officer can be reached at admin@seedandbread.com.sg for any question, concern, or complaint about how we handle personal data. If you are not satisfied with our response, you may contact the Personal Data Protection Commission (PDPC) at pdpc.gov.sg.
Changes to this policy
We may update this policy from time to time. The effective date above shows when it was last revised.
Contact us
Email: admin@seedandbread.com.sg